The Process

The Loco Bear mascot was envisioned as a character that embodies a blend of fun, entertainment, and a strong gaming personality, while staying true to the iconic features of a bear. It was designed to reflect the brand's lively, active, and adventurous spirit, ensuring a deep connection with its target audience.

Our team embarked on a collaborative journey, diving into sketches, exploring color palettes, and refining the bear’s personal style and vibe. Each step was thoughtfully crafted to ensure the character radiates the brand’s essence while feeling authentic and relatable.